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Cherell Bailey

Hometown: Chino Hills, CA

Specialties: Advertising, Creative Writing, Modeling

Education: CALIFORNIA STATE UNIVERSITY, FULLERTON

B.A. Communications, Concentration: Advertising

Favorite Quote: "To live a creative life, we must lose our fear of being wrong" -Joseph Chilton Pearce

 

My pen or pencil to me is like a sketchbook to an artist, a camera to a photographer. It's my voice when I can't describe what I want to say well enough to put in actual words. Can I take you on a journey with my writings like a singer who moves you with their harmonies?

Writing Samples

Knowledgeable in advertising writing including: press releases, blogs, persuasive memos and letters, good will, business writing, and bad news.

Also in writing social media posts.

Free Writing/Poetry

 

5-Hour Energy

My campaign for 5-hour Energy developed from the idea can't get you going, gets you going. There are times when we may feel sluggish and don't want to do anything. I wanted to solve the problem creatively, so I showed situations where 5-hour energy was the solution in getting too caught up or wrapped up in every day life.

Extensions

  1. 5-Hour Vending machine: 5-Hour Energy is known for their flavors and how quick and efficient the shots are. There are three types of energy shots: original, extra strength, and now decaf. So what about having a vending machine filled with 5-Hour Energy with a retro scan. Behind the idea of "gets you going" in order to get your preferred energy shot according to the strength use you would have to do a certain exercise and the retro scan would scan you doing so. It would be interactive and gets the consumer going. For example, to get one of the original six flavors you would have to do jumping jacks and for an extra strength shot you would have to do something a little more difficult like doing squats in front of the machine to get it. The exercises would switch each time depending on which shot you choose.
  2. 5-hour Energy Super Hero: The character would be a woman who passes out 5-Hour Energy to the weak, helping you discover the power of just one energy shot. For her help you would have to hail her like a cab. Every super hero has a super hero call right? (sketch coming soon)
  3. Parachute 5-Hour Energy: This would be an app you could download on your phone or you could call it in. A delivery person would bring you the 5-Hour Energy shot you ordered but it would parachute to you with a note attached for you to do an activity before you got the energy shot. It would be as simple as getting out of your work chair. After the activity is completed you would get the energy shot you ordered.

Art Direction by: Leontre Tabor (Niice Johnny Design Co.)

Other work

JAG (Jobs For America's Graduates) Course Project

This was a class team project in which we formed an agency to create a completed campaign for a real world company. As part of the creative team, I helped design creative works that got the attention of the target audience. We also increased awareness by making newspaper ads, script writing for a radio commercial, and storyboard for an online video on YouTube. California State University, Fullerton placed 1st in the JAG National Case Study Competition where four of my class mates presented our research and campaign book to JAG in Washington, D.C.

  Storyboard copy written by: Cherell Bailey and Tanya Galindo

 

Storyboard copy written by: Cherell Bailey and Tanya Galindo

  The entire class wanted to revamp the JAG logo so our professor had everyone draw up or photo shop ideas. The class ended up picking my new logo idea above. The idea inspiration came from the original JAG logo. While brainstorming I wanted to incorporate the red, white, and blue ribbon and I realized it looked like the letter A so I simply spelled out JAG and put the ribbon in place of the A. I also felt since the JAG abbreviation is not as recognizable Jobs For America's Graduates needed to be added at the bottom. A statement needed to be made that this was a drop out prevention program so I added a graduation cap on the letter G to show JAG can be the solution to graduation.  

 

The entire class wanted to revamp the JAG logo so our professor had everyone draw up or photo shop ideas. The class ended up picking my new logo idea above. The idea inspiration came from the original JAG logo. While brainstorming I wanted to incorporate the red, white, and blue ribbon and I realized it looked like the letter A so I simply spelled out JAG and put the ribbon in place of the A. I also felt since the JAG abbreviation is not as recognizable Jobs For America's Graduates needed to be added at the bottom. A statement needed to be made that this was a drop out prevention program so I added a graduation cap on the letter G to show JAG can be the solution to graduation.

 

The Apprentice Task Community Project

Just like the tasks on NBC's the Apprentice, we were divided into groups that worked together as a team to design an advertisement plan for a a non-profit organization. With this group project I learned more about how to research, organize, and present an entire promotional campaign to an audience. The client was Bethany's Gait, a non-profit ranch in Southern California in which we designed a proposal for them. Group members included Jessica James, Jorjanny Berges, Thomes Auerbach, and myself. I was the multimedia specialist so I created our website. By clicking the link below it leads you to the website.

Advertisements

  1. We have created a carnival inspired flyer to draw attention to the Open The Gait to Change advertisement. The bright colors will gain the readers attention and get them to read on. It was decided to put the main highlight of the event at the top in red letters with the words "Taylor Swift Concert" in capital letters in hopes that if the carnival theme does not draw them in, the thought of seeing a famous country singer will. A few snapshots of horses  and children give the readers an idea of what Bethany's Gait is about. If they want to learn more about the organization we provide a response device. The price of attending the event is intentionally in the bottom right hand corner in hopes of enticing the reader before informing them on the cost. There is also a list of the activities that will be at the carnival.
  2. For our online advertisements we will be using a more simplified version of the flyer. While the flyer format would work online, our banner version would be great for different locations. It could be placed on the Imagine Change website, shared on social media websites, and featured on a side bar of websites that offer to promote the event. Instead of adding the location and cost of the event we only included the description of what we will be there to encourage the reader to click for more information. By clicking the banner they will be re-directed to the Bethany's Gait page on the Imagine Change Agency website. This page is always dedicated to our client so that we have a place to display more information about the organization and the specific event.


Let's Make A Deal

In November 2011, I was on the TV show Let's Make A Deal and got called down to play. I was nervous yet excited and in the end I could have won an electric scooter but walked away with $1,000. I was satisfied with that and happy I did not receive a zonk.

Hair Extravaganza Show

As many people know October is Breast Cancer Awareness month. From every wound there is a scar, and every scar tells a story. Back in 2010 my mom was diagnosed with Breast Cancer. One of the hardest things I've had to deal with. I am blessed to say that she is a four year survivor! I can remember going with her to each radiation appointment and admiring how strong she was throughout it all. In October 2014, I was in a hair show and all the proceeds went to those fighting Breast Cancer. It was held at the Double Tree Hotel in Ontario and was such an honor to cat walk for a cause and celebrate strength. My mom was my biggest supporter in the audience and I am proud to call her my hero. #beatcancer

Modeling

Cherell Bailey in the upcoming short film "Plight"

This is a film that focuses on life after service for those who serve in our countries military. It examines not only the experience of the veteran but those closest to them, in particular their family members. I play Renee, one of the veteran's wives and it was a great experience to be able to not only learn about the men, women, and family members of the military but to be a part of bringing this important issue to light! Final production will be completed Summer 2015 and entered into film festivals.

Cherell Bailey asking Jamil Wardlow to the Sadie Hawkin's dance put on by Sistertalk (CSUF) and Brother's Movement (Cal Poly Pomona).

Body painting session with Ryan Hester with special guest canvas Cherell Bailey. Support your fellow Creatives! Music by: Lakim - Future Bounce *We Do Not Claim Ownership of Audio Presented in this Video @NoKurfewEnt